OUR PROCESS / HOW WE WORK
We have no borders. From our bases in London and Barcelona, we’ve worked with hospitality business everywhere from New York to Bali, Marrakech to Ibiza.
We pride ourselves on being agile and responsive. We have a network of local contacts in key cities globally - when we arrive on-location, we’re ready to hit the ground running.
Here are the three key stages of our work with clients:
Preparation is key to seamless production. Before taking (virtual) pen to paper, we first make sure we fully understand your business, its challenges and opportunities. We undertake in-depth research into your target audience and their online habits, identifying the right platforms, tactics and trends for you to capitalise on. We run creative brainstorms with key stakeholders, ensuring your vision is reflected across all content production.
We’ll also drill down the essentials - finalising budgets as well as confirming equipment and casting needs, ensuring there are no hidden costs.
Our experienced team is a well-oiled machine that know each other and their responsibilities inside out. We know you can't afford disruption for your current guests, so we work quickly and efficiently, without ever compromising on quality. Our content creation is a fluid process; wherever relevant, we will share our work with you for feedback on an ongoing basis, helping perfect our output.
The subtle touch of a highly experienced editor is what turns good into great. Our content editors have been helping the world’s biggest brands stand out from the crowd for more than 20 years. We can follow the tightest brand guidelines, or help you bring a new style to your business, always delivering perfect edits in a timely fashion.
Content production case study: Yotel New York
In a two-week shoot we created Yotel a bank of quality assets, allowing it to plan all its content in advance, year-round.
Yotel New York wanted a consistent pipeline of quality content, that would help it build its presence across all marketing channels. For the last three years, we’ve worked with Yotel to provide content it can use throughout the year, with a focus on video.
We developed a content strategy featuring a mixture of bite-sized and long-form hero videos that could be used for campaigns year-round, with both evergreen and seasonal pieces. We made sure that content always reflected the Yotel brand. JCMT was also responsible for casting the talent for the shoot.
During a two-week shoot we were able to capture:
1x 60s destination video
1x promotional 30” video for the launch of the terrace
10x 15'“ videos focusing on the hotel features
1x fun ‘360’ video
20 food and beverage stills
2x 10” food and beverage videos
24 interior stills
23 lifestyle images
Yotel now has all the assets it needs to plan all its content in advance, year-round, with a combination of posts to boost and dedicated social ads to promote all year round.