Nightjar: driving footfall with Facebook
The hospitality industry has been slow to fully embrace social media. But as it starts to dip its toes in the water, many are now beginning to realise the huge challenges of publishing content for social media. Especially the need for quality AND quantity. Even posting 3 times a week means that you are going to need 150 pictures a year. And let's not even talk about videos.
But the thing is that the competition on social media isn’t just the hotel nearby; it’s everyone else fighting for your audience's’ attention. Posting is easy. Earning a place on their Facebook feeds can be a battle. Success on social means understanding how to create content that will resonate with your target audience and cut through the ambient noise. Day in, day out.
Consumers are now demanding richer and richer experiences online and as Facebook has declared war to Youtube, videos will become more and more important. And stand-alone images will need to have something really special to cut through.
Thanks to our backgrounds in advertising and fashion, we have the right tools in our armoury to help brands plan and execute visual marketing strategies that will capture and engage your audiences. But most importantly convert them into real customers.
case study: nightjar
We worked with the team at Nightjar, one of the world’s best bars, to create original and compelling content for their Facebook page. This included high quality video content, that generated ten times more Facebook reach on average than pictures. Along with providing a bank of rich assets, we also produced a series of workshops to empower their team to take control of the pages, growing and nurturing them.
What used to be simple cocktail shots have become intricate and complex set-ups, revealing the complexities and details that go making each of them. Avid fans now eagerly await and comment on every new cocktail as soon as it is released on their Facebook page.
In the 7 months we have worked with Nightjar, its Facebook page has experienced huge growth of more 13,000 new fans, with an engagement rate twice the industry average.