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JCMT is a new kind of agency, specialising in servicing the hospitality market. We combine 25 years’ expertise in advertising, social media, design, photography and video with a passion for the travel and hospitality industry.  

We want to work with hotels and bring creativity back to the travel industry. We want to shift the market away from the dry branding and complicated corporate websites that remove the pleasure consumers should experience when browsing for their next holiday destination.

JCMT aims to fuel the hotel industry with the creativity and experience it needs to stand out. We want to show hotels the impact that new communication platforms can have for their business if used effectively.




Jerome Courtial



Social media and Photography

During a career that spans 15 years, Jerome has lived and worked in Montreal, Paris, Amsterdam and, for the last five years, London.

A strategist by trade, his experience includes global advertising campaigns for blue-chip brands such as Coca-Cola and international sporting events such as Euro 2012 and The Olympics.

He has won numerous creative awards including prestigious Gold Cannes lions and D&AD black pencils for his work on Mini Cooper and Lynx.

Prior to founding JCMT, Jerome was head of strategy of We Are Social, the world’s leading social media agency.

Melina Tag



Business development and Editorial

Melina spent 10 years working in advertising, design and luxury fashion - from Publicis to Saturday Group to Burberry.

She launched Mr Porter the luxury menswear destination, advised and produced a wide range of creative work for various luxury brands. Her latest position at Burberry included setting up the beauty division within the creative media department. 

Along the way, she always strived for creativity and ideas around all strategic projects she passionately undertook.

Magazine junkie and obsessed with design, interiors and travel, founding JCMT and bringing her communication expertise to the luxury hotel industry was a natural fit for her.


The team

Adrian Perrin
Senior Video editor


Jo Caird
Senior travel writer


Steve Smith


Inaki Carvajal
Community manager